Rob Berling
Berling Associates

executive summary

Rob believes that highly effective executive teams continually challenge, validate and adjust their business assumptions. He assists client teams in identifying changes to more effectively and efficiently use their operational resources and relationships, while considering the interplay of information systems, business processes and employees' capabilities. By becoming the executive team’s trusted business advisor, this often leads to long-term client relationships.

 

company

Berling Associates brings experience and expertise to projects that include business planning, business process reengineering, customer and product-market potential and profitability analysis, purchasing and inventory management practices evaluation, development of operations performance measures, and other areas. Berling Associates’ primary industry focus is service, distribution, assembly, and retail.

 

bio

Rob brings his rich business experience in business planning, business process analysis, and supply chain management to client executives. He assists them as they rethink their approaches to their markets and redesign their business processes, achieving dramatic improvements in cost, service, quality and speed.

Rob founded Berling Associates to bring a critical and challenging dimension to the consulting arena. He has succeeded by working with companies in business opportunity analysis and in identifying and implementing solutions through the active participation of company personnel, positively impacting their capabilities.

Underlying the solutions developed with clients is a consideration of the interrelationship of employees, information systems and business processes. This consideration is what enables the teams Rob leads to develop pragmatic solutions.

In addition to his consulting services, Rob has owned and managed several small distribution, technology and service companies and has served on various corporate boards.