Mark Scheer, President and CEO
Mark Scheer Consulting

Graduated Communication Arts Michigan State University 1991; founded Scheer, Inc. in
Lansing, Michigan 1992; sold Scheer, Inc. and moved to Cleveland in 2003 founding Mark Scheer Consulting; provides senior account planning and management, strategic concept and copywriting, and creative direction services.

executive summary

Mark brings nearly 20 years of marketing and brand management experience to help clients launch, refresh or continue to maintain a high asset value in their corporate, product and service brands. Previously owner and president of Scheer, Inc. advertising agency, Mark founded Mark Scheer Consulting in 2001.

 

company

Mark Scheer Consulting leverages a virtual working environment to assemble the best talent from around the country for collaboration in tactical marketing execution at any level. From an initial strategic brand analysis to complete implementation of all prescribed media, Mark Scheer Consulting can create and manage every aspect of a brand’s reputation.

 

bio

After graduating from Michigan State University with a B.A. in communications, Mark established a business plan and founded Scheer Graphics in 1991. After evolving to a more strategic, account-planning based model for clients, relaunched Scheer Graphics as Scheer, Inc. and continued to help clients build and maintain strong brand presence.

In 2001, Mark divested himself from Scheer, Inc. and established a consulting practice, Mark Scheer Consulting, to focus more on providing high-level, strategic marketing counsel to a smaller, targeted customer base. By leveraging new communication technologies, Mark Scheer Consulting built a virtual agency, tapping into many long-standing relationships with the most talented resources around the country.

With a finely honed strategic approach to marketing, Mark has been successful working with businesses across a wide variety of industries. Rather than applying a formulaic solution to every company, Mark conducts an individual brand asset evaluation for every client, ensuring the most accurate approach is defined. Most clients of Mark Scheer Consulting generate annual revenue between $10M and $200M, but Mark has also been successful working with well-capitalized start-ups, as well as product divisions of larger, multi-billion dollar companies.

Working with no more than a dozen clients at a time, Mark is able to become intimately familiar with all aspects of their business, gain a precise understanding of the target audiences, and craft accurate messages and visuals to help position their brands most favorable to maximize the value of those assets. Comfortable in any media from traditional mass-market broadcast, to the complexities of new social-media networks, Mark brings a total channel perspective to every brand he manages.

Mark lives in Shaker Heights, Ohio, with his wife and two young boys. If he’s not working or spending time with his family, Mark can usually be found downtown at Progressive Field watching the Cleveland Indians.